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Influencers have been blamed for causing a 'selfie stampede' at the Akasha Beach Hotel & Spa in Hersonissos, Crete. The chaotic scenes unfolded as guests rushed to secure prime sunbed spots around the hotel's pool area. The Akasha Beach Hotel & Spa offers multiple pools, a private beach, and spa facilities, making it an attractive destination for content creators. It is known for its modern and clean aesthetic and has become a popular backdrop for social media content, attracting influencers who want to capture the perfect shot.
The frenzy was captured on video, showing guests charging towards the pool chairs as soon as the area opened. Isabella Bianco, a 23-year-old physiotherapist from Birmingham, witnessed the daily commotion and even saw a fight break out when a couple removed towels from unattended chairs. She noted that the hotel's popularity has surged due to viral posts on social media platforms like TikTok.
Despite the hotel's luxury amenities and competitive rates, some guests have expressed frustration over the sunbed situation. Reviews on TripAdvisor highlight the issue, with some guests queuing from early morning to secure a spot. The presence of influencers and the scramble for sunbeds have led to dissatisfaction among some visitors.